3/26/2023 0 Comments Client base example![]() ![]() Location is important to make your marketing strategy feel more personalized by region. Collecting this data will vary based on your organization's marketing strategy. If marital status is important for understanding your customer base, then you can segment buyers in a few different ways: whether they have a spouse, are in a relationship, or otherwise. Location, occupation, family structure, and more will also influence a customer's budget. ![]() Keep in mind that income isn't the only factor at play here. Household income gives you an idea of how much money a customer can potentially spend with your business. It can also give you an idea of their budget as well as their annual income - especially if they don't share this information with you directly. Occupation can reveal a lot about customers' interests and availability. For example, a 30-year-old single person living in Boston won't have the same budgets and interests as a 70-year-old retiree in Oklahoma. After all, age tells you a lot about the person who is interacting with your business. AgeĪge is another common factor that businesses use to segment customers. There should be plenty of categorization choices so customers are accurately segmented into groups where they feel comfortable. While this is a quick way to start, you should ensure this segment is inclusive. Many businesses start with gender segments when building a customer segmentation program. Let's take a look at some customer segmentation examples to show how you can apply these models to your segmentation strategy.ĭemographic Customer Segmentation 1. Value-based SegmentationĮxamples of segmentation by customer values includes: the economic value of specific customer groups for the business. Needs-based SegmentationĮxamples of segmentation by customer needs include: product or service must-haves and needs of specific customer groups. Behavioral SegmentationĮxamples of segmentation by customer behavior include: tendencies and frequent actions, feature or product use, and habits. Technographic SegmentationĮxamples of segmentation by technographics include: mobile use, desktop use, apps, and software. Psychographic SegmentationĮxamples of segmentation by psychographics include: personality, attitude, values, and interests. Geographic SegmentationĮxamples of segmentation by geography include: country, state, city, and town. Although this list doesn't cover every type of customer segmentation, you should have a good starting point to start getting your customer segmentation model established.Įxamples of segmentation by demographic include: age, gender, income, education, and marital status. ![]()
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